New Look Now Aesthetic Visualizer Platform Edges Out Crisalix in Ease-of-Use for Consumers – and Better ROI for Physicians
Have you ever considered how much time you spend thinking about the future?
If you’re like most Americans, your mind wanders – a lot. Forty-seven percent of the time, according researcher Matt Killingsworth, Ph.D., a Robert Wood Johnson Health and Society Scholar. Given our fascination, it’s no wonder the “psychic services” industry topped $2 billion in 2015, or we gravitate toward artifacts like Grimm’s Magic Mirror or Zoltar’s crystal ball in the movie, “Big.”
Despite their attempts, mediums and fortune tellers can’t give consumers of aesthetic health care want they really want: a sneak peek of how they’ll look following popular treatments for face, breast, body, skin, teeth or hair.
But you can – no arcade games required.
What’s Better than a Crystal Ball?
With aesthetic visualizers, you can let patients imagine the possibilities by giving them a “try-before-you-buy” experience. This technology gives health care consumers greater assurance in evaluating aesthetic procedures and deciding to move forward with treatments.
Given the number of visualizers on the market, however, how can you decide which one is best for your practice and patients?
This post is the second in a series New Look Now has prepared to help you evaluate visualizer technologies, comparing the New Look Now Aesthetic Visualizer Platform to 3-D imaging systems. (Read the first post here.)
In this post, we’ll go head to head against Crisalix, a startup company offering a 3-D web-based solution for the simulation of aesthetic procedures. Here are two differences to consider:
New Look Now Is Free to Consumers
Aesthetic visualizers are gaining traction because this technology enables curious, hesitant consumers to try on treatments before committing. By offering such foresight and confidence, physicians report they’re reducing no-show rates, increasing lead volume and boosting consult-to-treatment ratios – the three top key performance indicators (KPIs) that drive practice revenue.
In fact, New Look Now has documented that if you share the photorealistic results with potential patients before consultations – or promise to reveal their new look during that scheduled consultation – you can decrease no-show rates by 85 percent, just as other participants in an American Society of Plastic Surgeons (ASPS) study did.
These physicians also realized a 58 percent consult-to-treatment conversation rate – far exceeding the industry average of 35 percent – and enjoyed an increased lead volume that resulted in 36 percent more new patients. The results of this study prompted ASPS to endorse New Look Now Aesthetic Visualizer Platform as the first and only technology that can simulate all cosmetic surgical and nonsurgical treatments with photorealism from the comfort and privacy of a consumer’s home or from within a practice. The platform is fully automated without the need for equipment, long-term contracts or photo manipulation by staff.
But the Crisalix system, which also allows consumers to simulate the results of plastic surgery from anywhere, costs $99. That’s a steep investment for cost-conscious health care shoppers, as well as lost revenue for you and your practice.
Why Stop with Faces and Breasts?
Many people who could benefit from treatments don’t because they simply can’t imagine how they’ll look afterward. They never even make the commitment to explore a consultation, let alone follow through with treatments. Their hesitation not only holds them back from enjoying a better quality of life, but it also results in flat lead volume, dismal no-show rates and lackluster consult-to-treatment ratios for your practice.
New Look Now’s aesthetic visualization technology removes ambiguity and helps consumers better understand what they’re buying before committing to invasive or noninvasive procedures. Our technology is being used for a range of aesthetic services, including:
- Nonsurgical face and neck treatments
- Face and neck surgeries
- Upper body surgeries
- Teeth and hair treatments
- Nonsurgical lower body treatments
- Lower body surgeries
In contrast, the Crisalix system only allows simulation of procedures for faces and breasts.
Why limit patients to these procedures when other treatments, including liposuction, tummy tucks and laser hair removal also accounted for the top five cosmetic surgeries and minimally invasive cosmetic procedures in 2015?
With New Look Now, patients can picture the possibilities and you can see the results in all-around better KPIs.