COSTA MESA, Calif., July 15, 2016 – To help cash-paying consumers navigate the landscape created by managed care, New Look Now is advancing its role as a consumer advocate by using its platform to connect people considering cosmetic enhancements with practices right for them. The innovator of the pioneering Aesthetic Treatment Visualizer Platform, which received an endorsement last year from American Society of Plastic Surgery (ASPS), is initiating a series of educational initiatives to enable consumers to gain a better understanding of aesthetic procedures.
“We’re helping people overcome the fear of the unknown by allowing them to imagine what they’ll look like after various treatment options,” explained New Look Now CEO Devon Niccole, “plus giving them the confidence to choose qualified cosmetic surgeons with the skills, qualifications and intrinsic characteristics that will make them part of your health care team.”
Go Beyond Advertising to Understand Results
Consumers are investing in themselves like never before to maintain a younger, healthier appearance. In addition, more and more people are considering aesthetic enhancements and procedures as essential elements of self-care and even avenues toward career advancement, as ASAPS statistics and sentiments reveal.
This trend is only likely to gain momentum. According to its 2015 report, IBISWorld projects the $14 billion aesthetic industry to grow faster annually than the U.S. economy, due primarily to the development and advancement of technology, at 3.4 percent per year.
With increased demand comes expanded availability of health care professionals offering services – including plastic surgeons, dermatologists, cosmetic dentists, weight loss clinics and hair restoration experts – prompting the need for better consumer education, according to New Look Now.
“We’re available to guide consumers through their choices while also emphasizing the importance of research and seeking out medical professionals best aligned to conduct services,” Niccole said.
First up, New Look New offers some general guidelines to help consumers choose a cosmetic surgeon:
- Narrow the field to a few qualified surgeons who perform desired procedures regularly. Niccole recommends asking family members or friends who’ve had positive experiences for recommendations – or even inquiring with a trusted family physician.
- Don't rely solely on advertisements. Although educational marketing campaigns can help consumers see before-and-after photos of real patients, consumers should schedule consultations with aesthetic surgeons to discuss realistic results.
- Check backgrounds. Niccole advises consumers to work only with aesthetic surgeons who’ve earned board certification. In addition, look for surgeons who are members of ASAPS. In addition to being ASPS-certified, ASAPS members have completed at least six years of surgical training following medical school with a minimum of three years of plastic surgery residency training; passed comprehensive oral and written exams; graduated from an accredited medical school; perform in accredited, state-licensed or Medicare-certified surgical facilities; and adhere to a strict code of ethics.
Imagine the Possibilities by Seeing the ‘New You’
Second, New Look Now advocates consumers pursue a “try-before-you-buy” approach. Introduced in 2015, the New Look Now Aesthetic Treatment Visualizer Platform gives consumers greater confidence to decide which treatments will resolve their beauty concerns.
Prospective patients can use the visualizer to get a sneak peek of what they could look like following popular treatments for face, breast, body, skin, teeth and hair in four easy steps. At newlooknow.com, they can select treatment options, upload a current photo of themselves, enter contact information and receive by email a digitally created before-and-after photo within 24 hours.
Niccole explained, “They can ‘try on’ treatments from the comfort and privacy of their own homes using the platform, which also offers education about available treatment options to address various aesthetic concerns, such as sun spots, wrinkles or belly fat.”
Buyers Must Beware of ‘Plastic Fantastic’ Cosmetic Deals by Unqualified Practitioners
America is becoming an “injectable nation,” according to ASPS, with the number of minimally invasive cosmetic procedures rising from 13.4 million in 2013 to 14.2 million in 2015. All of this consumer demand is fueling a boom of gynecologists, general practitioners, dentists and other physicians offering aesthetic procedures – yet few of them have the specialized training recognized by ASPS.
“Consumers may think they like the convenience that this type of one-stop shopping entails,” Niccole said. “A woman could see her gynecologist for her annual well-woman exam and also get a round of Botox injections to ease the crow’s feet around her eyes. Unfortunately, not all providers are trained or qualified to provide these services. You could be putting yourself at risk of lasting injury or, in some cases, even death.”
Alarming research confirms that these types of hybrid practices are responsible for a growing volume of complications – even preventable deaths. In August 2007, the Physicians Coalition for Injectable Safety reported that 38 percent of its plastic surgeon members treated complications due to injectables administered by poorly trained providers.
In another report, the American Society for Dermatologic Surgery (ASDS), found that 59 percent of its members also noted an increase in complications caused by physicians who were not dermatologists performing dermatologic procedures. In this shocking study, the misdiagnosis of skin cancer as age spots ranked as the No. 1 problem observed by members.
However, New Look Now is helping to stem the tide of hybrid practices performing aesthetic procedures by educating consumers. The New Look Now Aesthetic Treatment Visualizer Platform connects millions of consumers with local trusted aesthetic experts – taking the guesswork out of selecting providers.
After completing a few simple steps with the online visualizer, consumers have the option of talking with a New Look Now patient consultant who will guide them through the process and facilitate a live consultation with a local physician who is certified by the American Board of Plastic Surgery. In addition, New Look Now refers consumers only to plastic surgeons who meet the rigorous standards set by ASPS and hold membership in good standing. This is the consumers’ guarantee that their aesthetic surgeon is trained in cosmetic and reconstructive procedures of all types.
About New Look Now LLC
Costa Mesa, California-based New Look Now LLC is emerging quickly as the most trusted web-based provider of “before-and-after visualizers” for patients, physicians and manufacturers of cosmetic rejuvenation products and services. Using the New Look Now Aesthetic Treatment Visualizers, consumers can see potential results of cosmetic procedures before undergoing treatment, learn about aesthetic treatment options and connect with highly qualified local aesthetic experts. It is the only simulation tool endorsed by the American Society for Plastic Surgery. Learn more at newlooknow.com.