HOSTED BY: DEVON NICCOLE
NEW LOOK NOW, CEO, DIRECTOR OF SALES AND MARKETING
Early adopters of visualizers report the best results when incorporating the technology as part of patient education. In this webinar we'll focus on ways to offer an aesthetic visualizer platform without skewing patients’ expectations toward the unrealistic or unachievable.
IN THIS WEBINAR WE’LL COVER:
- Know how and when to use the technology. Visualizers fit into the evolving role of marketing as a way of creating experiences for consumers. Frame expectations first; ask your patients to recognize the technology as a means of satisfying their curiosity about potential treatment options rather than as a clinical tool. You can underscore this point by choosing a visualizer platform that displays a prominent disclaimer and sharing it with your patient.
- Set the stage for clearer communication and two-way dialogue. Nothing can replace the relationship you build with your patients, but simulators can help you understand one another better. Consumers may have difficulty articulating what they want and usually benefit from seeing potential results to help them describe their expectations.
Discuss options available. A key component of patient education is defining the pros and cons of every procedure or treatment possible to inform patients of their choices and further manage their expectations. For example, a patient may request a consultation for liposuction to remove stubborn belly fat. But after seeing the results from a visualizer, the patient may be shocked to realize that the dreamed-of flat stomach isn’t achievable only with liposuction. This realization is a valuable opportunity for you to discuss the merits of a tummy tuck plus liposuction to realize the desired effect.
Visualization technology is giving consumers greater confidence in evaluating aesthetic procedures and deciding to move forward with treatments – a beautiful way of managing their expectations