Psychology of the Call-to-Action (CTA)

People are pattern-seeking machines. We have to be in order to make sense of the never-ending stream of information we're constantly exposed to, day in and day out. Fortunately, you can leverage that pattern recognition to boost your marketing efforts. This is the way that Call-to-Actions (CTAs) succeed or fail, live or die.

CTA's are the sale closers of the digital world. They're the light of the content tunnel that your website visitors, email readers, social media followers, or other online entities are always looking out for. Our pattern-seeking minds are hardwired to look for CTA's both in life and on the web. That's why proper placement, language, and surrounding content can make or break your efforts.

That's also why you should aim to tell a micro-narrative wherever you hope to have a successful CTA. Guide the reader down a path toward the end goal like you would with a joke or story. And make sure the action that you want them to take is enticing and engaging. Make it worth their time. Reward them for seeking out the pattern and staying until the end.


That's where we can help.

To learn more about using New Look Now's predictive imaging technology as a CTA, request a demo and we’ll schedule a one-on-one meeting ASAP!

The above CTA is an example of New Look Now's predictive imaging technology for Rhinoplasty treatments at work. Click on the image to find more custom images that will work with your practice!