Instagram brands have been rising in popularity within the realm of cosmetic enhancements. The combination of social media interactions, selfies, and influencers have made Instagram the dominate platform for selling aesthetic-based goods and services. Insta posts and ads are a great way to reach your audience in a fun, engaging, and informative way within a friendly and unobtrusive context.
A few quick Instagram marketing stats…
80% of users follow a business account on Instagram
65% of the top-performing Instagram posts feature a product or service
At least 30% of users purchased a good or service that they were first introduced to through Instagram in 2017
Obviously, this platform is perfect for reaching a wide and attentive audience that is primed to buy what you’re selling. So what goes into making solid Instagram content for aesthetic businesses?
Use influencers (or micro-influencers) when possible
Influencers basically run the show on Instagram. Those with hundreds of thousands (or even millions) of followers are usually extremely pricy when it comes to partnering for sponsored posts. Fortunately, there are countless smaller fish (micro-influencers) with a few thousand or even tens of thousands of followers that won’t break your bank.
For the best results, try to find micro-influencers that are local to your area and fit within your target demographic. You can partner with these users by paying for them to post on their own accounts about your brand. This will ensure you reach the appropriate audience in a more organic fashion.
Make the content remarkable (shareable)
Try to create engaging, multi-layered content that users will want to show their friends, family, and followers. Using humor, interesting imagery, and popular hashtags will help.
Tell a story where the user is the hero/star
It’s hard to tell a full story within a concise post, but you should aim to educate and engage users and place them at the center of your content.
Don’t be afraid to be a little risque or edgy
Try not to go overboard, but a little sex appeal and some edgy humor can go a long way.
Below is a sample Instagram post that uses New Look Now’s predictive imaging technology to create shareable, engaging content that places the users at the center and relies on humor to tell a story.
Click here to learn more about optimizing your Instagram marketing approach and increasing your conversions with New Look Now.